TRUSTED EXPERIENCE

Driving Sound group began quite anonymously over 20 years ago when the first shop, then known as Eden Car Stereo, began operations in Dominion Road, Auckland.

The company’s original focus was car audio, marine audio and car security. In order to achieve sufficient scale to purchase large quantities at lower prices and thereby achieve price reductions for consumers, the company’s founder Yogi Parshotam grew the company to, at one stage, 15 stores in all the main North Island centers.

Now a slimmer operation, Driving Sound continues to achieve a targeted sales budget from all the leading distributors, including Sony, Pioneer, Alpine, Boss, Clarion, JVC, and Vault. Driving Sound is also still a leading provider of marine audio products.